Embracing an electric transformation:
Swedish engine developer Volvo Penta has set itself a deadline of 2021 to offer customers electrified solutions across its entire marine and industrial business portfolios. Underpinned by the success of hybrid and all-electric technology introduced by the Volvo Group, Volvo Penta says its electrified solutions will demonstrate the company’s long-term commitment to offering customers the latest and most appropriate power source for their user applications. Full report.
Volvo Ocean Race: Listening to the fans:
The quality of racing should matter only to those that compete, and the integrity of competition shall remain consistent with the norms in the sport. Simple enough, but when events like the Volvo Ocean Race rely on sponsor support, there is now a new seat at the table – the fan.
Creating fan interest is a high priority for the Volvo Ocean Race, but what is it that engages the fan? That’s as varied as the fans themselves.