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This year, by Financial Crisis, the decline in exports overseas and domestic
Sell Weak Air conditioning Industry overall sales decline is a foregone conclusion, conservative estimates of domestic sales fell more than 10% decline in overseas sales of more than 20 percent. However, recently from
Oaks Air Headquarters received information, and the industry as a whole fell contrast, the Oaks up air conditioning to maintain the momentum of this year, domestic sales surged 37% year on year, year-round to lead the pace of domestic air conditioning market.
Air official said Oaks, Oaks of bucked the market trend is mainly benefit from the three forces, first of all preemptive force, and take the lead in picking up “air to the countryside,” the banner of market penetration in rural areas, access to in
Bringing home appliances Support points of market share, sales and marketing in the top semi-final round lead in some areas. Second, the system development effort, built from the “mass response for the clearance replacement”, “3 heavy subsidies for home appliances to the countryside”, “energy-efficient subsidies Group buy is power” and so on to the surface from the point of systemic
Marketing Activities to achieve from the product, price, service and many other aspects of the common force, and a great end to stimulate the market demand.
What is the industrial upgrading, through from the
Price war The means to upgrade the value of war and market recycling, and promote the social impact of air-conditioned Oaks to the rapid promotion of social reputation, establishing a comprehensive air-conditioned Oaks leader position, was sagging in the market under the endogenous growth power.
It is understood that, despite the air conditioning industry this year, suffered an unprecedented impact resistance and the industry, but Oaks leader in the industry represented by its own series of proactive marketing strategies, promotional activities, a strong stimulus to the end-market sales. Especially from this year’s March, the Oaks were launched, the “mass response for the clearance replacement”, “3 re-up air conditioning to the countryside”, “Group buy is power” and other series of activities were implemented in new products, marketing, channels open, terminal and other means to promote the full integration of three-dimensional constructed competitive marketing system, a strong impetus to the Oaks in the city, rural, and engineering, government procurement, and other hot markets posted gains, gained unprecedented growth momentum.
The same time, countries have introduced the “household appliances to the countryside”, “promotion of energy-efficient air-conditioning subsidy,” and home “
TM to “And other policy instruments, and also air-conditioning business marketing has played a positive role in promoting. The Oaks with its overall strength and integrity of the product line layout to effectively realize the above-mentioned three large full coverage policy obtained to Since the policy impetus.
Industry observers point out that the test after the financial crisis, the domestic air-conditioning industry will usher in a big growth market bottom out. In last year’s competition in the market, Oaks is still sharp with its grasp for the market, rapid response and comprehensive competition policy, a strong impetus to the sustainable growth of their own. Ultimately, this robust growth, will continue to promote the Oaks at the bottom of the market rally, gaining height and the development of new market opportunities.
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