by Craig Leweck, Scuttlebutt
I had been asked to give a presentation at a renowned yacht club, where a committee had gathered to review a list of long range objectives. The topic of my presentation: event communication.
The club’s calendar had low key events and national championships, club challenges and signature regattas. While highly capable in running events, they were not too focused on publicizing the events. An event communication plan didn’t exist. For the most part, they just didn’t share the news.
I began my presentation by noting the events that week in the US. One design continental championships on both sides of the country. A h…
Full Article: Scuttlebutt Sailing News – How a comms plan can fulfill key objectives, Editor