Because of the registered trademark for “looking the sea of tea” known, rapidly expanding market coverage, as the county has a certain influence and even the country’s tea; because “Ninghai white” mark, “Ninghaibai” The price of 10 yuan loquat 1, doubling the income of farmers … … This is the brand effect, is also the trademark of Ninghai Branch Trade and Industry to achieve brilliant results of the implementation of brand strategy in microcosm.
Trademark as the core brand is a symbol of corporate property rights. Currently, all registered trademarks of the county a total of 2475 registered more than 100 countries and regions in the region, of which 10 Chinese well-known trademarks, famous brand 19, 69 city well-known trademarks, increasing year by year the number of high-end brands, the emergence a large number of such “capable”, “Guider”, “Xilin”, “Bin-bin”, “Kanger,” “Yunfeng”, “double forest”, “Songhe” and “strange spirit” and “Friends of l Jie “and other world famous brands well-known trademarks in China. This year in April, the county brand building they pass the good news, SAIC finds that the “effective” mark is well-known trademarks in China and realized the county executive identified by SAIC’s well-known trademark breakthrough.
China, the number rising every year, well-known trademarks, but also to mark the regional effect has been further strengthened, led a large number of enterprises to create high-end brand mark, and gradually formed a standard brand Abstract industries echelon, and enhance the regional brand, and effectively promote the healthy and rapid development where the industry. For example, “Zhejiang Province Stationery Brand bases “on the flowers Ninghai, forming a” base in Ninghai, supply and marketing over the whole country ” Sell Network, Ninghai Stationery has been exported to Europe, the Middle East, and Southeast Asia more than 80 countries and regions, laid Ninghai Stationery Industry “three distributors domestic and seven overseas distributors” sales pattern.
Positive brand for the county, and vigorously promote the cause of the development of regional brands, Ninghai County Business Branch of the implementation of the Branding Strategy as the main sectors, based on function, innovation, vigorously implement the “brand boost” project, developed ” Ninghai “Eleventh Five-Year” trademark development plan “to determine the county’s general idea trademark brand strategy and goals, so that the county brand economy into a benign and orderly development track, and in April 2006 to promote the establishment of the trademark brand Association. Meanwhile, Ninghai Branch Trade and Industry is great effort, focus on providing quality service, pay close attention to the implementation of the Branding Strategy, launched the “trademark brands through train”, launched the “1 +1” on a regular basis to track services. Animal Husbandry Co., Ltd. Ningbo Zhenning declaration “Ninghai chicken” collective trademark, geographical indications, a great deal of preparatory work, Ninghai Branch Trade and Industry not only help build a positive association Ninghai chicken industry as a declaration of “Ninghai chicken” Geographical Indications collective mark the subject on several occasions to go to the State Trademark Bureau to help their relevant reporting procedures. After the necessary, but also help enterprises to “Ninghai chicken” to “Ninghaimeilin chicken” to declare the end of this year, the National Geographical Indications of a collective mark to “genuine.” Time, “Ninghaimeilin Chicken” will be the county has a “National” brand trademark heavyweight.
Can be said that the cause of Ninghai trademark brand with 10 the emergence of well-known trademarks in China, have presented a “thousand sails vying competition,” the situation, we believe, more “National” mark will continue to appear , and these trademarks, it will make more “Ninghai create” oceans.
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