A Great Lakes Videographer joined our crew to capture the essence of amateur racing crew and gave a great look into our team – Knee Deep!
Full Article: Sailing Anarchy – no pro, admin
UPDATED at 5 p.m.: A 10-year-old boy was killed after he was struck by a boat propeller during a sailing lesson in the vicinity of Centerport Yacht Club on Tuesday afternoon, police say.
According to authorities, the boy was among three students participating in a sailing lesson when the boat was intentionally capsized as part of the lesson around 2:30 p.m. All boys were wearing life jackets during the exercise.
Two of the students remained on the boat while the 10-year-old boy was in the water during the exercise, police say. The instructor, who was in a Zodiac boat, which is an inflatable boat, pulled the boy from the water into his boat. The boy then fell out of the Zodia…
Full Article: Sailing Anarchy – oh no, admin
Let me give you a little help with your business letterheads. While it is easy to build up a great design for letterhead printing these days, with all the technology around us, we all sometimes have the tendency to over think about our letterheads too much and cause its design to fail. To help you avoid these big no-nos, below is a list of mistakes that you yourself should try to avoid when designing your letterheads. Heed these lessons well and you should have little trouble when your letterheads get printed.
Lots of text details One very common mistake that people commit when writing their letterheads is to use lots of text details. It is indeed tempting to list down all the different important information about you and your company in your color letterheads. Besides that, some people actually want to add marketing messages and advertising prints to add more functionality to the color prints.
The problem though when this happens is that the whole layout gets totally crowded. In fact, in some cases it gets too crowded that people actually get overwhelmed by the newsletter, totally ignoring it after a glance. So try to prevent this from happening. Cut down your content to only the most crucial things you need. This is better for your layout efforts, and far easier to readers.
Too many images/logos Another thing to avoid with your color letterheads is the use of far too many images and logos. You might be tempted to add in multiple logos, photographs and other graphics to your color letterheads, but a proper letterhead only has just a handful of images to establish its message. In fact it is best to just use one main logo or symbol plus a subtle background in your color letterheads. Anything more and you might overwhelm the text content of the letterhead which should not happen. So minimize your use of logos and images. Use only what is necessary.
Too colourful formats You might also want to avoid very colourful formats in your letterhead printing. While it is good to be creative with your custom letterheads, being too colourful with it can sometimes backfire on the design. A color letterhead that has more than three main colors as the theme can often look very amateurish and loud, diluting its professional quality. So try to reign in your color use. Try to form color themes with three or less colors.
Unusual font styles It is also bad for a letterhead design to use unusual font styles. Intricate, wild and artful font styles are highly discouraged simply because they are harder to understand for readers. It is better to use simple classic fonts that everyone can easily see and read. So resist that temptation to use that fancy font you saw from the Internet. Just try to use a few of the clean and professional fonts you usually see instead. Trust me, more people will actually appreciate your letterheads because of it.
Cheap printing quality Finally, never ever print your color letterheads in cheap printing quality. While it might be tempting to try to save some money and use cheaper inks and paper for your color letterheads, the design will surely suffer. If the letterhead design suffers, you and your companys image will suffer as well. So try to print your letterheads with the best quality materials that you can afford. It is the only way to print letterheads properly.
Great! Now you know what to avoid when printing letterheads. It should be clear sailing for letterhead printing for you.
Steve J. Perkins is a specialist of printing and is also a graphic designer. He is dedicated in the printing industry and continues to support the developments in the field of marketing.
For comments and inquiries about the article visit: Letterheads and Letterhead Printing