Now the Heavy Lifting Begins:
World Sailing’s 2016 Annual Conference brings together international delegates this week in Barcelona, Spain. Here’s an update from November 9:
The Commercial Strategy for the Sport took centre stage on the fifth day of the World Sailing Annual Conference bringing the trio of open forums to a close.
Following the Sustainability and Para World Sailing Forum, the Commercial Strategy for the Sport brought together some of the industry leaders to talk about commercial and sponsorship opportunities.
Whilst the Forums have drawn to a close, t…
Full Article: Scuttlebutt Sailing News – Now the Heavy Lifting Begins, Editor
Commercial Strategy for the Sport:
Barcelona, Spain (November 9, 2016) – Powerful images, strong personalities and gripping tales of human endeavour, perseverance and achievement, sailing has it all when it comes to recounting dramatic and engaging stories.
Yet covering the sport can be notoriously tricky at times. Expensive, complex boats racing on courses that are not always within easy reach of viewers have provided plenty of challenges when it comes to the commercial aspects of the sport.
Today’s fast moving online and digital media has changed dramatically the way in which sailing has been portrayed and has presented a wide range of different approaches.
To discuss and debate how the s…
Full Article: Scuttlebutt Sailing News – Commercial Strategy for the Sport, Editor