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7 21, the boy wizard wearing a black robe, riding a broom flew to the earth again. “Harry? Potter” series of Ultimate Edition, “Harry? Potter and the Deathly Hallows” is affecting the world Harry Potter’s heart. 10 years, broom everywhere he went, always a joy; 10 years, the “magic” to create the land of the real money?? This is the “Harry? Potter” series of super-magic lies.
A story of miracles triggered Now, everyone in sigh, “Harry? Potter” phenomenon is unprecedented in the miracle business. But 10 years ago, no one thought would be a miracle today. British writer JK Rowling 24 years old, train journey to London, from the window to see a skinny, bespectacled boy wizard in the red hair she smiles, that is Harry? Potter prototype , also “Harry? Potter” series to start. 7 years later, in 1997, Rowling called Harry, this story of the little boy into the world stage, from Harry? Potter into a rage, fairy tale characters.
When poor single mothers, J? K? Rowling in Edinburgh cafe to write “Harry? Potter and the Sorcerer’s Stone”, her goal is to make this book to be published. Publisher in the face of the company’s Barry? Cunningham before Rowling’s “Harry” was rejected almost all publishers. Rowling is not the original goal include the following: series books sold more than 300 million total; series of books have been translated into more than 70 kinds of characters, sold more than 200 countries and regions; Rowling 1,000,000,000 U.S. dollars among the list of super-rich; Publishers and Hollywood to change the views of children’s books; create an infinite extension of industrial chain; encouraged a large group of imitators; promote tourism in the UK … … these are a “magic” story caused a miracle. More importantly, it clearly will not be a miracle series Ultimate Edition “Harry? Potter and the Deathly Hallows,” the end of the end.
In many fairy tales, the “magic” and produce often has its origin meaningful, they are connected with human nature, virtue there are mutually reinforcing. “Harry” series is able to set off “Magic Fever”, the source also in that it tells a strange content, full of magical fairy tale to inspire the human potential of the fantasy mind. Rowling’s fantasy literature using the technique of expression, with “Magic,” “Witchcraft” and other props, describing the real world of human potential goodness, justice, courage, resourcefulness, and never back down in the spiritual pursuit. This theme of the story, of different nationalities, different races, speak different languages, have different cultural backgrounds, different educational levels or even people like to read, to adults and children can derive spiritual satisfaction.
“Magic” Marketing at every step
A story of success, but also the success of the works of writer JK Rowling. “Harry” series published in the beginning from the first series, just as a wizard by Jiji, jumped out from a magic bottle, with irresistible momentum swept the globe. “Harry? Potter” will lead to a chain and made the earth, Jin and Yuan, the key is a good story behind it to comply with the laws of the market’s business operation.
Essence, “Harry? Potter” phenomenon gradually popular, is a typical interaction between popular culture and mass media results. “Harry? Potter” extended the industrial chain, the smart businesses have been co-operation with the media: on the one hand, a large number of development and production of the “Harry? Potter”-related derivative products; the other hand, major media seize the opportunity, seized the initiative, for the unpublished works of propaganda to create a momentum, hanging full of readers and viewers appetite. Operation, it is commonly used by Western culture, industry, mode of operation?? Use the resources of the buyout, a large number of franchises for sale, attracting many well-known manufacturers have joined the Magic game, was “magic” type of economic benefits. Have to say, “Harry? Potter” brand successfully and fully tap the Western or the exciting international pop culture content. From the beginning, “Harry? Potter” has taught us more than just books and movies, more of a multi-cultural face.
A good story from the beginning to the industry, “Harry? Potter,” the formation of the industrial chain, has gone through an extension of this path: series books popular?? Series of films?? DVD market?? Commodities such as Hot Toys and Video Games ?? promote British tourism?? candy, cakes and other food brands emerging?? new ideas, “Harry? Potter” product?? a more large brands produce. Now, this is the children called “Harry? Potter”, and, in fact, Rowling is not only of the era, not just Bloomsbury era, but not just Time Warner’s age, but by “Harry? Potter” series book sales for the center, movies, toys, travel, clothing, games, a new era of multi-linkage of marketing.
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