Sailing Calendar: October 2016:
Photographer Cory Silken provides us with a computer desktop calendar for the month of October.
Click here to open the image, then put your cursor over it, right click to open the drop down menu and indicate you want to ‘Set as Desktop Background’.
Catapult Builds Big Lead at J/70 Worlds:
San Francisco, CA (September 30, 2016) – Sailors are a hearty type, but even hearty bodies get tired, especially when exposed to world-class competition that requires A-game performances for several days in a row. Such is the game at the 2016 Alcatel J/70 Worlds, hosted by St. Francis Yacht Club, as San Francisco Bay has been delivering big wind and waves all week for the 68 boats from 15 countries racing in this high-octane event. Stir in a strong ebb-tide cycle and the Berkeley Circle racing area quickly becomes a small sea of white caps that sap boatspeed and test stamina.
“It’s been a tough series for us—we expected that—but it’s been tougher than we thought,”…
Full Article: Scuttlebutt Sailing News – Catapult Builds Big Lead at J/70 Worlds, Editor
While you typically design calendars to be seen all year around, for most marketers the cover design of most calendar templates are designed to capture that calendar customer or buyer. To effectively capture or attract those buyers of calendars, you will need to design your color calendar layouts in such away as to tell those readers that your prints are worth keeping for the whole year.
Let me teach you how to do this effectively with a few special tricks. Listed down below are the most powerful moves that you can do to help you make your custom calendars more attractive to those calendar buyers.
I cannot stress this more importantly enough. With the thousands and perhaps millions of types of calendars printed in the whole world, you will need to produce an original theme if you want to attract those calendar buyers. Most of these buyers have probably seen a lot of types of color calendars already, and they are weary with the same old concepts with only changing pictures and fonts.
So remember to always do an original theme. Dump those templates and build original color calendars yourself. This is the best way to get people to pay attention to your custom calendars and perhaps buy them from you of course.
Now, when it comes to attracting those calendar buyers through the cover of those calendars, one of the first things that you will need are decorative examples. You will need to present the calendar in action so that people can see how it will look like if they do buy and use them. By putting in an image of the calendar in use at the most ideal decorative spot in the cover, you should be able to hook those people into considering your calendars. It is simple but this will increase your chances at succeeding with these prints.
Teasers and features.
Besides pictures of the calendars in action as decorative examples, it is also a good move to add in teasers and features in the color calendar. Many people like seeing all the images of the calendar before they buy it. However, with packaging limitations and protection concerns, it is sometimes hard for people to see and judge the whole calendar unless they buy it.
To get people interested in your color calendars in this situation, you will want to capture them by presenting teasers and features right in the cover of the calendars. You can present all the most appealing calendar images in the cover so that people can see what other amazing pictures you have as the months go by. If you present to people what they want to see, it should be easy to hook them into buying your calendars.
Finally, one of the most important features for a custom calendar that determines if it will capture calendar buyers (or not), is the packaging. Typically, if people need to choose to buy between several great calendars, the determining factor is the packaging. That is why it is good to invest in better packaging for your color calendars so that you can get more people to pay attention and buy them. Add in ribbons, special plastics, twine and even beautiful gift wrapping materials. The better looking the packaging the more people will pay attention. So try to invest in special packaging when possible.
With those tricks, it should be easy for you to get to that calendar customer. The more you practice these tricks, the better sales you will get with your custom calendars.
For comments and inquiries about the article visit: Calendars
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.