by Damian Lord, The Final Beat
While sailing clubs are not businesses, certainly not in the normal sense, we can learn quite a lot from business. One such lesson is knowing who our “customer” is, and who we want our customers to be.
There’s been a fair amount of comment about how sailing has an ageing demographic, which would suggest that our current customer is in the 40+ age range. These are great members to have – they’re experienced, have decided that sailing is their core interest, and, of course, they tend to have disposable income. We’re lucky to have strong membership in this age range.
However, most of the talk arou…
Full Article: Scuttlebutt Sailing News – Sailing Clubs: Know Your Customer, Editor
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