Sailing Crisis – Messing about in boats in decline: British Marine, the marine industry organisation, has released figures showing a decline in sailing and yacht ownership in the UK of a fifth in the last ten years…
Full Article: Sailweb Sailing and Yachting News – Sailing Crisis – Messing about in boats in decline,
293 World Championship in Garda – Final Results: A good British entry for the 293 World Championship in Garda Trentino with Finn Hawkins taking Bronze in the Boys U-15….
Full Article: Sailweb Sailing and Yachting News – 293 World Championship in Garda – Final Results,
When faced with an incident or crisis that can damage your reputation then it’s easy to get swept up in what is happening. Ideally, you will have a plan in place to help support you in making the right decisions in the right order. Whether you have a plan or not tackling a crisis can be nerve-wracking and stressful. That’s why it’s even more important to stay level-headed and avoid common mistakes, such as:
Failing to check the facts.
Effective crisis handling relies on gathering the facts and being absolutely clear about what has happened and the chronology of events. You can’t pull together any of your communications materials until you have the definitive story of what has happened.
Not defining roles and responsibilities.
Depending on your type of organisation, and the specific incident, you will need to involve a range of people in helping to handle the crisis. You can pre-define roles and responsibilities before an incident hits and this can be very helpful when swift action is needed and you are under pressure.
Failing to plan.
It’s important to research and plan for possible scenarios. You can’t plan for every eventuality but there are some basic steps you can put in place. It would not be unlikely, for example, to need press conference facilities should an incident happen. You could, therefore, research facilities available in advance on a ‘just in case’ basis. In addition, planning in advance what you might need to set up an ’emergency’ room is useful. These are just a number of aspects you need to consider – you certainly won’t have much time to consider them when a crisis is actually upon you. When an incident happens you need to be focused on dealing with that rather than sorting out things that could have been done in advance.
Crisis handling requires a calm head but that is only possible if you have thought, in advance, about how you can be as effective as possible should something happen. That requires devising and testing a crisis handling plan and ensuring that everyone is clear about their respective roles and responsibilities. Getting that plan right is crucial.
Using PR to build your profile and protect your reputation can help you influence the audiences that are important to you – I invite you to access more free articles, tips and information on this, and other subjects related to public relations, by visiting: http://www.smallbusinesspr.net