A Volvo Ocean Race tagged image from photographer – infomatique as published on Flickr.
Ann Riordan – Tourism Ireland’s Plan For 2012
Ann Riordan – Tourism Ireland’s Plan For 2012 by infomatique
TOURISM IRELAND’S 2012 MARKETING PLANS LAY FOUNDATIONS FOR RETURN TO RECORD VISITOR NUMBERS BY 2015
30 Nov 2011
Tourism Ireland today launched details of its marketing plans to promote the island of Ireland overseas in 2012 and beyond, at an event attended by Minister for Transport, Tourism and Sport Leo Varadkar T.D. and tourism industry leaders from around Ireland. The organisation’s goal is to build on this year’s return to growth in overseas tourism and to welcome over 9 million visitors to the island by 2015, exceeding the record year for tourism of 2007.
Details of a new global advertising campaign – ‘Jump Into Ireland’ – were also unveiled. The new Tourism Ireland campaign, which will launch in January 2012 in 22 markets around the globe, will include TV, radio, press, cinema and online advertising and will have an estimated annual audience of 60 million potential visitors worldwide. The soundtrack for the TV ads is a track from the latest album, Fallen Empires, of Co Down band Snow Patrol.
2012 looks set to be an exciting year for tourism, with major events like the grand finale of the Volvo Ocean Race 2011-2012 taking place in Galway and the annual Notre Dame-Navy American football game coming to Dublin’s Aviva Stadium. In the second half of the year, Tourism Ireland will promote The Gathering 2013 to the 70 million people across the world who feel linked by family, friends or otherwise with Ireland.