VIDEO: Antigua Superyacht Challenge:
The Caribbean superyacht season kicked off in fine style with the 2018 Superyacht Challenge Antigua held February 1-4. Now its 8th year, the regatta attracted a magnificent fleet ranging in size from 82 to 172 feet that took part in four days of racing along the stunning south coast of Antigua….
Full Article: Scuttlebutt Sailing News – VIDEO: Antigua Superyacht Challenge, Editor
VIDEO 360°: Start line on the Melges 20:
Go onboard Jason Michas’s Midnight Blue for a Melges 20 start….
Full Article: Scuttlebutt Sailing News – VIDEO 360°: Start line on the Melges 20, Editor
Whether it is to a reporter or before a group, one of the most significant challenges for those of us who work for New York PR firms is teaching CEOs and other executives how to speak (and answer questions, I might add). This problem is not limited to New York PR firms; I believe our counterparts globally face the same challenge
Of course there is a fine line between saying too much or too little The problem is that most people have no idea where the happy medium exists The pros at New York PR firms should possess the skills necessary to teach their clients about self-editing and about how to deliver an interesting speech (of course, most of us at New York PR firms are capable of writing a speech for an executive) and how to answer questions. As an aside: we often dont follow the rules we instill in our clients. For example, Ive attended numerous events for New York PR firms during which one speaker after another droned on ad infinitum, ad nauseum
Media and presentation training for executives is essential as most of New York PR pros have long recognized. It is best to bring in a neutral party or a professional media trainer (so you or your firm dont get beaten up by the client for being subjected to such scrutiny). The best practitioners of the trade are former journalists who have been trained in asking questions that may make the subject squirm. Thats the idea prepare for the worst and hope for the best.
Subject your clients to the Murder Board by having a team pose the most difficult questions possible. Work through optimal answers namely, those that get to the point quickly and answer the question and then bridge to those messages you want your client to deliver. It is a good idea to capture such sessions on film (the wonders of modern technology have made this quite affordable). Of course, the subject executive will not enjoy the results. Thats the point. As most New York PR professionals will agree that you improve with constant practice and rehearsal.
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Kevin Waddel is a free lance writer. To get more information about Public relations, New York PR Firms, New York city public relations, Investor relations New York, PR, Public Relations NY, Financial Services Relations in New York visit http://www.makovsky.com